Why Headhunting Works
Sourcing the Best CandidatesAustralian unemployment rates are at a record lows and the high performing Individuals within our society are all fully employed. Employers have become increasingly conscious of retaining these high performing people and generally provide great working conditions. As a consequence the percentage of people who are "Actively Looking" for a new role has fallen dramatically over the last few years. This is reflected in the significantly reduced response rates to Advertised Recruiting. Within most organizations there are a large group of well qualified and happy people who are not actively looking to change positions. They are not scanning job adverts, applying to recruitment agencies or surfing the web for their next career move. These people are "passive" they are the silent majority, and yet they will respond to an approach from a Headhunter. These ‘passive" candidates respond to an approach from a Headhunter for a number of reasons. Firstly, an approach from a Headhunter is an ego boost - most people are flattered that they have been identified as being a great performer. Secondly, experienced Headhunters will make it easy for "targets" to discuss the role in a relaxed and confidential manner. Additionally, a proactive Headhunter can describe a role far more exciting, engaging way than a static advertisement on either the web or in a newspaper. The secret to engaging with these ‘Passive" High Performers is to identify them using a comprehensive Research Methodology and then engage with them in a Professional and appropriate way. In many ways Headhunting is the ultimate form of target marketing and this is why it yields great results. Headhunting is the only way that an Employer can be certain that they are speaking to the best candidates - not simply those that are "Actively Looking".
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